See who the members of congress are supporters or opponents of SOPA / PIPA on ProPublica.
Spot by Jeff Clark- real time visual monitor of tweets on Wikipedia blackout against SOPA.
January 18th, 2012 is the largest online protest in history, to stop the internet censorship bills, SOPA & PIPA.
The science of domains and search engine optimization in general revolves around the fact that Internet users are creatures of habit; some strings of phrases and numbers work, while others fail to catch on. Understanding these habits, calculating them, and using your findings for the bettering of your business is how people find success via the World World Web. As long as people keep typing words into Google and website names into browsers, the job of an SEO consultant doesn’t get any more complicated than it already is.
The problem is that people aren’t typing words into Google or browsers – at least not as much as they used to. Soon, it seems, such actions will be completely irrelevant. This is due to the advent of personal assistant apps and other forms of consumer-level artificial intelligence, most famously demonstrated in the latest software offering from Apple: the iPhone app know as Siri. With such software, individuals will no longer be conducting web searches directly; people will opt instead to simply ask their personal assistant app to do the searching for them.
The problem for Internet entrepreneurs is this: how do you convert a system based on human tendencies into something workable in an age when humans are no longer doing the actual web searching? What will it matter what your domain name is, if the relatively shallow judgments of a human searcher are no longer a relevant component? We’re already seeing more clicking on links as a way to find content via social media versus actually typing and searching. There’s no telling how much more the importance of keywords and phrases will be diluted as such technology advances.
It won’t simply be a matter of deciphering the tendencies of a select number of personal assistant apps – no, it wouldn’t be that easy. Instead, such software, like Siri, is sure to meld its searching techniques with the selection habits of a particular user. If SEO and domain profiteering today were like sending a rocket from Earth to the Moon, the introduction of personal assistants will make it more like sending a rocket from Earth to the moon of another planet; a whole new set of calculations will have to be compromised with existing ones.
Once humans predominantly exit the equation of the search, where will that leave domains and SEO? The more important question to ask is, “How will SEO strategists evolve into a new age of searching?” As representatives of the future face of Internet marketing, you tell me.
In the News
Recent events have been causing wide spread issues that have caused many to consider taking a new look at the rules of use and misuse for domain names. The Frager Factor recently ran an article on Apple taking affront at the use of its trade names in many domain names that are totally unrelated to them or their product. They even went so far as to file a complaint with the World Intellectual Property Organization.
Making any headway for Apple on this issue will be incredibly hard, due to the fact that owners of these domains are protected. This protection or privacy service shield doesn’t allow for any release of who owns a domain. So the issue of policing domain names gets harder due to the privacy awarded to the domain name owners.
Other news reveal as to whether there needs to be more controllers in place for domain names and the people that sell, possess or operate them. Some domain issues have even called for the involvement of the ICE. They purport that some even are alleged selling a domain product that has attaches malware that will add the user to a Botnet that generates click on ads. In essence, adding the purchaser’s personal computer to a click fraud scheme.
DN Journal reported that purchasing of domain names has become an incredibly lucrative business for companies that sell domain names. In 2011 alone they report that a Domain Market Study reported domain name selling for the third quarter of 2011 at nineteen million dollars or one thousand nine hundred and seventy four dollars for dot-com sales alone. So this points to the volatility of money that can be made in the domain name selling market. The sheer amount of income from sale of domain names also makes it ripe for misuse and illegal use.
The Domains recently reported on a sale of a domain name (IRA.com) which was sold for seven figures. Although the domain name purchaser was inhibited by agreements signed to disclose the exact amount he stated “It’s unquestionably a 7 figure domain name”. Again, here is evidence of the big bucks involved in domaining sales. Is it unreasonable to believe that something that has the potential to cause that kind of earnings wouldn’t cause issues with misuse and illegal use in sales? The buzz of recent events seems to suggest that this issue deserves much more scrutiny then it received before.
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