I recently received a report for the U.S. eCommerce by Category Forecast 2008-2013E, compiled by Forrester Research and Barclays Capital. I often study these reports to get some idea in speculating which domains are best for investment and development.
The US online retail brought in $141 billion in 2008, down from the prior year 2007 of $175 billion. The good news is the five year projected growth is $229 billion by 2013, with an average up-swing of 10% annually. So which domaining categories have the most potential for success? Here are some of the results which may help you answer that question.
In this post the focus is on the top five categories with a minimum growth of $1 billion per year.
#1) Apparel, accessories, and footwear – $23.6 billion in 2008 and projected to grow to $40.3 billion by 2013, with an average 11% annual growth.
#2) Computer hardware, software and peripheral - $25.5 billion in 2008, growing to $36 billion in 2013, an average 7% annual growth.
#3) Appliances and home improvement - $17.2 billion in 2008, expanding to $30.3 billion by 2013, an average 12% annual growth.
#4) Consumer electronics – $11.1 billion in 2008, projected $19.2 billion increase by 2013, an average 12% annual growth
#5) Food and beverage – $7.3 billion in 2008, improving to $15.4 billion by 2013, an average 7% annual growth.
Other categories worth mentioning are:
Pets – 17% annual growth
Furniture – 17% annual growth
Over the counter medicines and personal healthcare – 14% annual growth
Jewelry – 12% annual growth
Music/Video – 10% annual growth
Please note, these projections have a margin of error. In Jan of 2008 the same report showed 2007 bringing in $175 billion and was projected to grow to $300 billion for 2012, but due to the economic down turn, these numbers have changed dramatically.
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