Today, I stumbled across an excellent essay on Biznik.com written by Alex Tajirian titled “Enhancing Brand Experience with Domain Names”. The article goes into specific details, outlining the pros and cons of implementing a domain name management strategy. Usually, I like to web log my own research and experiences on the subject of domain name marketing. But this essay is so well written with fervor, I felt it should be shared and recorded here on my blog for future reference. The author describes ways of finding and using, based on analysis, domain names. Proving how this visitor interface can enhance dealings with your company before, during and after purchase. The article is a must read for all domain investors, marketing enthusiasts and general business managers. You can read the full essay here.
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Thanks Dan for pointing out that reading, providing a solid framework to raise the domain brand awareness. Liked!