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I recently noticed that Verisign has been running new online advertisements selling .net extensions. The ad reads “The go-to website address for small business” and then it goes on saying “getyour.net”. Being in marketing I like the approach of using a call-to-action in a domain name. The website reads like this.. See why 13 million [...]

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The Power of Generic Domain Names

by Dan on October 27, 2010

For anyone who would like to learn the importance of generic domain names here is a great new video from Mike “Zappy” Zapolin. Zappy is a successful domain investor who has a track record of owning and selling names like Beer.com, Computer.com and many other killer category names. His company Internet Real Estate Group has [...]

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