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From the category archives:

Marketing

Domain Name Branding Slogans -Fail

by Dan on February 22, 2010

This is a follow-up to an earlier post – 10 Creative Uses of Ad Slogans with a Domain Name. While doing research for the post, it quickly became clear that not many understood the concept of a slogan or tag line in a domain name. Although it was good to find some corporate companies using [...]

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Got Name.. Now What?

by Dan on February 3, 2010

You searched high and low, it wasn’t easy, it took a lot of time and effort. Finally you purchased a great domain name for your business. Now what? Well, besides taking on the daunting task of developing and designing, whether its an e-commerce site or informational site, you still have to promote the domain name. [...]

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Superb Essay on Domain Names and Branding

by Dan on February 1, 2010

Today, I stumbled across an excellent essay on Biznik.com written by Alex Tajirian titled “Enhancing Brand Experience with Domain Names”. The article goes into specific details, outlining the pros and cons of implementing a domain name management strategy. Usually, I like to web log my own research and experiences on the subject of domain name [...]

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When launching a new product it’s always best to acquire the domain name for it. These products are some great examples of how domains can improve product recognition. Kudos goes out to corporations who understand the importance of a domain marketing strategy.

iPhone.com
Apple iPhone 3GS is a smartphone with built in compass,  video camera, voice control [...]

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