Here is Matt Cutts from Google’s Search Quality group giving some good advice on choosing a brand domain vs keyword domain. He also points out how Google is thinking about adjusting the algorithm to give less weight on exact match keyword domains. He leans on the side of brandable domains but gives poor examples in [...]
domains
Importance of Branding with a Domain Name An effective branding plan online, starts with a great domain name. Unless you choose a good name for your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can [...]
